★★★★★ 4.7/5 · Based on 4,700 reviews

Rowena | Jumper Dress — Feel Beautiful Without the Fuss

Regular price £79.95 Sale price£39.95 SAVE 50%
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Free UK delivery with Royal Mail
GLS 30-day money-back guarantee
GLS A family business since 1988

Only 4 left in stock!

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Dispatched Thursday 30 July
Royal Mail FREE UK DELIVERY with Royal Mail
Final stock: As we close the doors of our family boutique after 38 years, our remaining stock will not be replenished. If "Add to basket" is still active, the piece is yours to claim — order before it's gone forever.
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⭐️⭐️⭐️⭐️⭐️ "I’ve finally found a jumper dress that makes me feel feminine, comfortable and completely myself. No itching, no clinging — just easy style. All my friends asked where I got it." Margie B. (59), Edinburgh

No overthinking. No discomfort. Just easy elegance, every time you put it on.

  • Cut to flatter mature curves — no pulling, no tightness
  • Cloud-soft, non-itchy knit, gentle even on sensitive skin
  • Lightweight warmth that moves with you
  • Easy to slip on, ideal for cooler mornings and slower days
  • Dress it up or down — from the shops to an evening out
  • Confidence you can feel, and comfort you won’t want to take off

Your New Favourite Dress Won’t Be Here Long
Our best-selling shape, now in a limited run of colours.

Why You’ll Love It:

  • Feel instantly put together – without giving up comfort or warmth
  • Drapes beautifully, flattering mature curves with ease
  • Soft, non-itchy knit – gentle on sensitive skin, and no more scratchy wool
  • Light on, but properly cosy – layer it up or wear it on its own
  • No cling, no squeeze – just comfort from morning to night
  • Easy to slip on, even on days when your joints are stiff
  • A look that won’t date, lovely with leggings, boots or your favourite scarf
  • Confidence you can feel, in a style cut for real women

Perfect For:

  • Sunday brunch and easy dinners
  • Days at the office when you want to look good and stay warm
  • Relaxed weekends at home
  • The school run, or having the grandchildren over
  • Layered with tights, boots or a scarf

Product details:

  • Relaxed, oversized fit for all-day ease
  • High roll neck for extra warmth and a bit of structure
  • Midweight ribbed knit that feels soft, not bulky
  • Lovely with tights, leggings or jeans
  • Non-itchy and breathable, so it stays comfortable
  • Easy care: machine washable
  • In seasonal shades that are easy to wear and won’t date

Your New Favourite Dress Won’t Be Here Long

Our best-selling shape, now in a limited run of colours.
Free UK delivery 

👉 Tap ‘Add to Bag’ and feel the comfort you’ve been looking for.

For us, quality and the way you feel wearing our pieces are everything.

Every piece in our boutique has been carefully chosen for its fabric, its cut, and its ability to feel as beautiful in five years as it does today. We believe every woman deserves clothing that lasts — designed with care, made to be loved.

Our family has spent 38 years selecting each piece with the same intention: timeless quality, gentle elegance, and a sense of something special.

We want you to shop with us in complete confidence — with no risk at all.

If a piece doesn't feel quite right when it arrives, you have 30 days from receipt to return it, even during our closing down sale.

To start a return, simply email us at info@lilylondon.uk. We'll respond quickly and guide you through each step personally, making the process as simple and clear as possible.

Because even as we close our doors, your experience with us still matters.

We're a small family team, here to help you through every step.

Whether you need advice on choosing a piece, sizing guidance, or have a question about your order, we're always happy to hear from you. Every email is answered personally — with the care and attention you'd expect from a family-run boutique.

Email us at info@lilylondon.uk and we'll get back to you within 24 hours — usually sooner.